2016
NBA All-Star Game

The first NBA All-Star Game held outside the United States deserved a design that felt unmistakably Toronto. The CN Tower skyline, the gold and black of the iconic Raptors alternate jersey, and the city’s tradition of hand-painted signs with clean san-serif lettering
all fed into the uniforms, graphics, and custom event font. We kept the classic red and blue of East and West, but layered Toronto’s black and gold on top so the city could truly own
the moment.