Areas of expertise
Product Design
Brand Design
Creative Direction
Typography
Color & Materials
I’m a strategic creative with 15+ years of experience at adidas, working across Product Design, Brand Design, and Creative Direction. My work is rooted in understanding athletes—studying how they move, what they need, and how design can elevate both performance and meaning.
I’ve led cross-functional teams and managed complex design projects from concept through final execution. Whether it's building a product line, creating a brand narrative, or shaping a seasonal color direction, I bring a hands-on, strategic approach to every challenge.
I draw on deep knowledge of materials, product construction, and color theory to inform my work, always aiming to create products and stories that connect on a human level. I’m inspired by the intersection of sport and culture, creating designs that not only function at the highest level, but resonate deeply with those who wear and experience them.
I believe that listening is as powerful as speaking. I gather insights from people, places, and moments, and use them to guide meaningful design solutions with the end consumer in mind.